What is SEO or natural referencing?

When a search is performed on Google, the first page of results is generally made up of a combination of sites linked to organic search and paid ads linked to SEA (or paid search). Organic search results are based on the relevance of a web page to a potential customer's query. Paid ads, on the other hand, are determined by the amount an advertiser is willing to pay for a keyword or phrase. Depending on your query, you may also see featured snippets, local results, image results and video carousels on the first page.

Definition of SEO.

SEO stands for "search engine optimization".Search Engine Optimization"(search engine optimization). In other words, SEO is the process of optimizing a website to increase its visibility on Google, Bing and Yahoo results pages. Optimizing for the Google search engine enables sites to be better positioned in organic search results. This makes it easier for Internet users to find them, and increases traffic to the website. Various techniques are used to improve SEO, including keyword research, optimized content creation, URL link building, etc.

At Daware.io, we are a SEO agencyso, among our servicesWe offer you an SEO audit to determine the criteria to be optimized to improve your natural referencing. Our team of marketing experts will define the right SEO marketing strategy for you, based on the pages of your site.

How quickly can we see the results of an SEO strategy?

A search engine optimization (SEO) strategy takes time, as there are many steps that need to be taken to optimize a site's ranking in the search engines. Search engine algorithms are constantly changing and evolving. So, even if you have an effective marketing strategy in place today, it may not be so tomorrow. So it's important to constantly monitor your site's performance and adapt your SEO strategy according to the optimization criteria you need to respect.

One of the metrics used to verify the correct construction of your content is the SEO positioning check. This involves ensuring that your site appears in the top search positions for your keywords. Google Search Console is a highly effective tool for verifying the relevance of your offer in relation to queries. It will, among other things, list the keywords on which your site appears, as well as the ranking of pages generating the most impressions and clicks. These two criteria will, by definition, influence the search results, naturally boosting your page's ranking if it is more relevant than the competition.

How does the Google search engine work?

The Google search engine uses complex algorithms to index, sort and rank pages on the Internet. When someone performs a search, Google consults its vast index of web pages and returns results based on the relevance of the query. The first step is to crawl the web using automated software called "robots", which collect information about web pages and store it in Google's index. The "crawlersThe "robots" examine the words, titles, images and other elements of websites. Next, an algorithm sorts the data collected by the robots against relevance criteria, and assigns each web page a relevance score based on its correspondence to the query. The algorithm also takes into account factors such as user location, website quality and popularity when ranking pages. Finally, Google presents these results to the user in order of relevance, and it's these results that will interest us in achieving the best positioning on the search results page and increasing traffic to our site.

What are the 5 pillars of SEO?

1. Keyword research Identify and research relevant keywords to target in your content.
2. SEO-optimized content Enhancing your page elements, such as title tags, meta-descriptions, level titles (H1, H2, H3...) and images, to make them more search engine friendly.
3. Content development Creating high-quality content that is both useful and interesting for readers, while targeting the right keywords.
4. Creating URL links Acquire links from other websites to your own, to increase its authority and visibility in search engine results pages (SERPs). These are known as "backlinks".
5. Technical referencing Web design: Ensure that your website is optimized for search engine crawling and works quickly for users.

For more tips on selecting an SEO agency To help you implement these pillars effectively, please consult our dedicated page.

 How to optimize your SEO?

Visit writing SEO-optimized content is the process of refining a site's text on relevant search queries to improve its visibility and traffic. This involves page titles and meta-descriptions, formatting text to make it easier to read, adding keywords and images, improving the overall quality of content, etc. By optimizing your site's content for search engines, you can increase organic traffic and make it easier for potential customers to find your business online.

You can also complete your content by adding additional information to an image on your page, always with the aim of facilitating the indexing work of Google's robots. Images are an excellent way of attracting attention to your site, and can help increase your organic traffic. Optimizing an image for SEO involves giving it a descriptive title, adding an alt tag, compressing its size and using relevant keywords in the file name or caption. By taking these steps when you upload an image to your site, you can ensure that it is indexed by search engines and will appear in relevant searches. This will make it easier for web users to find you, and ultimately boost your visibility on search engine results pages.

A Hn tag is an important tool for Google search engine optimization. Indeed, H1 tags are one of the most important tags for web designers to use. An H1 tag should be used to create headings that accurately describe the text that follows them. These titles should be clear and concise, yet interesting enough to attract the attention of potential customers. They should also contain relevant keywords that can help attract more visitors to your site through organic search. In addition, H1 tags can be used to highlight key points in the text, making them easier for readers to find. When used correctly, good H1 tags can be an excellent way of attracting more visitors and improving SEO performance.

Why use keyword research?

The aim of keyword research is to identify the words and phrases that Internet users type into search engines when looking for information related to a particular subject. Keyword research helps companies to better understand their target market and optimize their content to reach the right audience. It also enables them to rank higher in search engine results pages (SERPs) by helping them determine the most relevant keywords for their content. Finally, the key to good keyword research is to identify your buyer persona in order to understand their search habits and conversion intentions, so as to anticipate the creation of targeted content on a main keyword that will respond to the broad theme of your text. This practice is a key element in understanding the real needs of Internet users and offering them the most relevant response. The more relevant the answer, the more likely the site is to receive qualified traffic.

The challenges of a good semantic cocoon

Create and maintain a good semantic cocoon is not an easy task. It involves planning, SEO strategy and careful execution of specific elements such as netlinking. A good semantic cocoon should be structured in such a way as to reinforce the positive messages the company or organization wishes to communicate to its target audience. This can involve creating meaningful relationships with other sites, optimizing content for Google search engine rankings and ensuring that all external links point to quality sources. By applying these tactics correctly, it's possible to create a solid semantic cocoon that provides an optimized environment for users while promoting the company's brand, products or services. However, all these elements need to be carefully managed to ensure that the semantic cocoon remains effective and retains its integrity over time. What's more, it's important to keep abreast of new developments and industry trends in order to remain competitive in an ever-changing digital landscape.

Why create backlinks?

A backlink is a URL link from a site to your site. Also called back linksBacklinks are an important element of search engine optimization (SEO), as they tell Google's search engines that the site they link to is reliable and relevant. Backlinks thus help to increase a website's visibility, authority and ranking in search engine results pages (SERPs). Creating backlinks is an important part of SEO. Backlinks help search engines evaluate the importance and relevance of your website in relation to the query. Backlinks also help visitors find your website, as they are used to create a link between two sites. What's more, backlinks are useful for boosting brand awareness and increasing traffic to your website, because, as you've guessed, traffic is like visits to a store - the more the merrier.

The specifics of SEO

1. Quality content : The creation of quality content, rich in keywords and relevant to the subject, is essential to the success of SEO.
2. Optimizing title tags and meta descriptions Title tags and meta descriptions are HTML elements that help search engines understand the context of Web pages.
3. Image optimization Images can be optimized for SEO by including keywords in the file name, alt text, title text, caption, description, etc.
4. Internal links Internal links are links from one page in a domain to another page in the same domain. This helps Google's search engine robots to navigate sites, and users to find relevant information quickly and easily.
5. URL structure URLs should be short, descriptive and include targeted keywords if necessary.
6. Tagging structured data Structured data markup enables search engines to interpret website content more simply, so as to display rich extracts in SERPs (search engine results pages). An Hn tag, otherwise known as a "heading", is a pointer, of which there are 6, that structures content by prioritizing information by level of importance. The H1 tag contains important content for the page.
7. Mobile optimization Mobile optimization ensures that websites are easily accessible and usable on all devices, including cell phones and tablets.
8. Accelerated Mobile Pages (AMP) AMP is Google's open source project designed to create faster-loading web pages for mobile devices by allowing developers to strip HTML code from their pages without compromising user experience or relevance for SEO purposes.

What are meta titles and meta descriptions for SEO?

Meta titles and meta descriptions are HTML elements that provide information about a web page. Meta titles are displayed in search engine results pages (SERPs) as a clickable title for a given result, and are important for usability, SEO and social sharing. Meta-descriptions are short text extracts that describe the page content and are displayed below the meta-title in SERPs. They can help convince visitors to click on your link, which can improve your Google search engine ranking. The presence of keywords in the title is also a direct SEO factor.

 What is local SEO?

Local SEO is the practice of optimizing a company's online presence to appear in local search results. This involves creating and maintaining listings on directories such as Google My Business, Yelp and Yellow Pages, as well as optimizing content for local keywords and using schematic markup (known as structured data in particular). Local SEO can help increase visibility in local search results and enhance a company's reputation in its local area.

Choosing the right SEO consultant for your SEO audit

Choosing the right SEO consultant for your SEO audit is a crucial decision that can make or break your website's success. To ensure you choose an effective and reliable SEO consultant or agency, look for someone with expertise in both search engine optimization and website development. Ideally, they should have a proven track record working with organizations of similar size and scope to yours, so they understand the nuances of your industry. The SEO agency should also be able to demonstrate their ability to analyze data and draw meaningful insights from it. In addition, it's important to look for someone who's up to date with the latest trends and best practices in SEO. Finally, make sure you find a consultant you can trust, as this person will be responsible for making decisions that will ultimately affect the visibility and success of your website through a good SEO strategy.

To find out more, see our article on SEO consultant's job.

Is SEO a little clearer for you? You'd like to optimize your site but don't know where to start? Put your trust in our SEO agency! Contact Daware.io.