The world of social networking in 2024 is more dynamic than ever. While the giants continue to redefine the rules of the game, new players are challenging the standards to attract an ever more demanding audience. Here are the major trends to watch this year.
TikTok, Instagram and YouTube: the era of fast-moving video
Video platforms continue to dominate, driven by short, immersive formats. TikTok remains the must-have, with an average length of use of more than 34 hours per month. From his side, YouTube Shorts (70 billion daily views) confirms users' attraction to instant content.
New trend: Instagram, while strengthening its Reels, is banking on interactive carousels with music, blurring the boundaries between photos and videos.
Why is this important? Fast-moving video is no longer just an evolution: it's an ecosystem in which entertainment, information and commercial influence all play a part.
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LinkedIn: Professionalism and Influence
LinkedIn has become the preferred platform for the personal branding and professional visibility. Visit copywriting (the art of catchy hooks) is becoming a strategic lever for generating engagement, and carousels still dominate.
A study by HubSpot indicates that 80 % professionals use LinkedIn for network growth and content visibility. Find out more about this study here.
Towards an evolution? The launch of a video feed à la TikTok could open up new opportunities for professional content with high visual impact.
Issues : LinkedIn is no longer just a digital CV. It's a fertile breeding ground for influential discussions.
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Threads and Bluesky: Alternatives to X (ex-Twitter)
Since Twitter's controversial transformation, alternatives have been multiplying. Threadspowered by Meta, is enjoying massive adoption thanks to its connection with Instagram. For its part, Blueskybacked by Jack Dorsey, targets users looking for freedom and moderation.
Outlook : While Threads has yet to make its mark in terms of functionality, Bluesky is capitalizing on a growing community.
Reflection: The battle for microblogging is reinventing social engagement.
See also..: TikTok revolutionizes SEO search.
Telegram and Reddit: Engagement and Community
Online discussions are gaining in depth. Telegram is moving away from simple messaging to become a community sharing space. Meanwhile, Reddit has been reborn thanks to Google's algorithms, which favor its content in search results.
The finding: Users are looking for more focused and authentic spaces for their exchanges.
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Meta: Facebook Aging, Instagram Shining
If Facebook is still present with its successful advertising campaigns, its appeal to young people is declining. On the other hand, Instagram has established itself as an ally for brands and content creators, notably with its Stories and Reels formats.
In a nutshell: Instagram is the driving force behind Meta's social media strategy.
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Conclusion: What strategies for 2025?
As we look ahead to 2025, social media strategies will have to adapt to a new reality. content saturation and increasingly demanding users. It is becoming crucial to :
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- Focus on generative AI to personalize content and automate creation without sacrificing quality (discover GPTs Store).
- Experience new immersive realitiesThis is particularly true of advances in metaverses and augmented reality.
- Explore niche platforms to reach specific audiences while bypassing the competition from the major networks.
Short videos and creative engagement remain essential, but the key for 2025 will be to anticipate new expectations and invest in technological innovations to emerge in an increasingly complex competitive environment.
