I hope you're ready, because this article could transform your approach to affiliate marketing and, more importantly, double your commissions. Improve your affiliate pages to maximize your results. If you're just starting out in affiliate marketing or your results are stagnating, here's the strategy that 99 % of web marketers ignore...
Quick reminder: What is affiliation?
For those who need a refresher, affiliate marketing is performance marketing. Simply put, you promote a product or service via an affiliate link. If someone clicks on this link and makes a purchase, you earn a commission.
Nothing could be simpler... on the surface. But the problem is, many of us get it wrong. So how do you turn your visitors into convinced buyers?
Learn more about affiliation and our SEO services
The big mistake affiliates make: sending directly to the sales page
Many web marketers simply scatter their affiliate links all over the place. They cross their fingers that someone will click and buy. The result? A ridiculously low conversion rate (1 % on average).
The reason? Your visitors aren't ready to buy. You're sending them straight to a sales page without preparing them to take the plunge.
This is where presale page.
Take a look at our achievements to discover some concrete examples
Optimize your Google Ads campaigns with these tips
The solution: affiliate presales pages
A presale page is an intermediary page between the content of your site and the product sales page. It prepares your visitors psychologically for the purchase, by answering their questions and resolving their doubts.
Objective? Convince them before they even get to the sales page. This radically boosts your conversion rate.
An example of a classic route:
- Quality article or content → attracts and informs your visitors.
- Presale page → prepares and persuades.
- Sales page → make the purchase a reality.
Take a look at our achievements to discover some concrete examples
Optimize your Google Ads campaigns with these tips
How do you create an effective presales page?
Here are the key steps to writing a successful presale page:
Answer a specific problem
Start by recalling your target's frustrations and suffering. Your audience needs to identify with the problem in order to feel concerned.
Example: "Wasting hours optimizing your WordPress site without getting more traffic? Here's how to simplify the process."
See our guide to choosing an SEO agency
Watch out for the latest Google Core updates
Focus on benefits
Your visitors want solutions, not technical specifications. Show them how the product or service will solve their problems and improve their daily lives.
Example: "This plugin will automate your tasks, save you 5 hours a week and increase your traffic by 30 %."
Explore our SEO and SEA achievements for more examples
Optimize your Google Ads bidding strategies
Add concrete evidence
Nothing convinces like proof:
- Figures (to be presented in the form of graphs or studies) ;
- Testimonials of satisfied customers ;
- Case studies showing real results.
Google Bard vs ChatGPT: Which AI tool should you choose?
Be honest (yes, talk about the negatives)
To gain your visitors' trust, you should also mention the product's weak points. This strengthens your credibility.
Tip: Suggest a bonus which solves this weak point (I'll come back to this below).
Limit affiliate links
A page saturated with links loses credibility. Limit yourself to 3 links maximum :
- Right from the start, for those in a hurry;
- In the middle for the convinced;
- In the end for the skeptics.
How can you attract visitors to your presales pages?
Create relevant content
Produce quality articles or videos that add value. Content attracts your visitors and leads them naturally to your presales pages.
Tip: Strategically direct your articles to a presale page linked to a product.
Optimize your site design
A design minimalist helps your visitors focus on what's important: your content and presales pages.
Reminder: No useless gadgets to distract attention.
Use your newsletter
The newsletter is a powerful tool for building trust with your audience. Alternate between free content and discreet promotions on your presales pages.
Ideal rhythm : 4 advice emails for 1 promotional email.
Bonus: Boost your conversions with bonuses
Offer a exclusive bonus to those who buy via your affiliate link can multiply your conversions. Here's how:
- Identify a weak point product or service ;
- Create a bonus that corrects it (e.g. video tutorial for a complex tool);
- Offer this bonus as a unique benefit.
The result? Your visitors will have a real incentive to go through your link.
Find out more about our services to optimize your conversions
Conclusion: A simple but formidable strategy
Pre-sales pages are the key to unlocking your affiliate potential. By preparing your visitors for purchase, you double (or even triple) your chances of earning commissions.
- Create your presales pages as soon as you have selected a product;
- Write quality content to attract your visitors;
- Add strategic bonuses to boost your conversions.
It's up to you. Implement this strategy and watch your commissions soar!
Have you tried this method? Share your results in the comments!
Go to Daware.io for more performance marketing tips.
