SEO COPYWRITER
Specialized content writing agency for your website

An SEO web copywriter is a professional who specializes in creating content optimized for search engines such as Google. It's a job that requires producing texts that not only bring value to readers, but are also designed to rank well in SERP results. This professional can just as easily be a freelance web copywriter or an SEO agency copywriter, and here's what characterizes an SEO web copywriter:

1. SEO expertise More than just copywriting, he has in-depth knowledge of the principles of SEO and SEO writing. This includes keyword research, on-page optimization, and how indexing rules work. The SEO web copywriter is a true SEO consultant dedicated to content.

2. Quality Content Creation An SEO-friendly text must be relevant, well-structured and offer value to its audience. A good SEO web copywriter knows how to approach a subject in a way that responds to readers' needs and questions.

3. Keyword optimization He knows how to integrate targeted queries naturally and effectively into the content, without over-optimization, while ensuring a smooth read for the user.

4. Metadata management Beyond the content visible to readers, the SEO copywriter knows the importance of metadata such as title tags, meta descriptions, H1, H2 tags, etc., and how to write them to maximize clicks from Google results pages in particular. It's important to know how to write, but also to think about an internal linking strategy that will bring structure to the underlying subject. In particular, internal links will enable web surfers to navigate through several pages of the website. 

5. Knowledge of User Experience (UX) User behavior is a factor in SEO. An SEO copywriter will therefore take user experience into account by structuring content logically and using elements that encourage reading and navigation.

6. Permanent Watch The world of SEO is constantly evolving. An SEO web copywriter therefore regularly keeps abreast of the latest trends, algorithm updates and best practices.

7. Strategic approach He's not just a copywriter; he's also a strategist. He thinks about how content fits into a broader digital marketing and SEO strategy.

In short, an SEO web copywriter is a combination of a traditional copywriter and an SEO expert. It's not just about producing text, but creating articles that will be visible on search engines, attract the right audience and answer their needs and questions.

• Portfolio and References Consider the copywriter's previous work. A good SEO web copywriter should have a rich portfolio that demonstrates expertise in different areas and styles of writing.

• Testimonials and Reviews Read feedback from previous customers. Positive testimonials can indicate a reliable and competent copywriter.

• Understanding SEO Make sure the copywriter is up to date with the latest SEO trends and updates. He should also be able to integrate keywords naturally and effectively.

• Area of Expertise : If you're in a specific sector, it's beneficial to choose a copywriter who understands and has experience in your niche.

• Communication Good communication is essential. The copywriter should be responsive, open to feedback, and able to adapt the content to your needs.

• Transparent pricing A good SEO web copywriter will have a clear and transparent pricing structure, ensuring that you get value for money.

The cost of an SEO web copywriter can vary considerably depending on a number of factors. Here are a few things to consider to understand the associated costs:

• Experience and Expertise : As in many professions, the more experienced and recognized a copywriter is, the higher his or her rates can be.

• Content type Writing a product sheet doesn't usually cost the same as writing a feature article or a detailed case study.

• Research Required : Subjects requiring in-depth research or special expertise may entail additional costs.

• Volume and Frequency Ordering a large quantity of content, or establishing a regular collaboration, can influence the price - often downwards per item.

• Deadlines : An urgent project requiring rapid delivery may incur additional charges.

• Additional SEO Optimizations Beyond the basic integration of relevant queries, services such as keyword research, meta-description optimization and content structuring can have an impact on price.

To give you a general idea, rates for an SEO web copywriter can start from €20 for a short, basic article, and rise to over €200 for long, in-depth content.

At Daware, we strive to offer competitive rates while guaranteeing impeccable quality. Don't hesitate to contact us for a personalized quote tailored to your needs.

The distinction between an SEO web copywriter and a standard web copywriter lies mainly in the specialization and expertise related to search engine optimization. Here are the main differences:

• Search Engine Optimization (SEO) While a standard web copywriter focuses on content production, an SEO web copywriter has an in-depth knowledge of browser optimization techniques. They know how to naturally integrate keywords, structure content for SEO, and use other techniques to improve online brand awareness.

• Metadata authoring An SEO web copywriter is also skilled at writing metadata, such as SEO title tags, meta descriptions and alt tags for images. These elements play a key role in encouraging visitors to click through to your site.

• Keyword search : The ability to conduct an effective query list is often associated with an SEO web copywriter. He identifies relevant and popular terms around which to build and optimize content.

• Knowledge of Algorithm Updates : Indexing rules are constantly evolving. An SEO copywriter keeps abreast of the latest updates to ensure that his copy remains up-to-date and optimized.

• Platform adaptability Although writing for social networks is not exclusive to SEO copywriters, a good SEO web copywriter knows how to adapt content for different platforms, while maintaining an SEO-centric approach.

• Performance Analysis An SEO copywriter can analyze text performance using tools like Google Search Console, providing insights into what's working and areas for improvement.

In conclusion, while a standard web copywriter focuses on creating texts, an SEO copywriter must integrate a strategic dimension, ensuring that it is not only engaging, but also optimized for maximum visibility on Google, for example.

Hiring a copywriter specialized in SEO has multiple advantages for your online presence and for your business, such as : 

• Increased visibility SEO: SEO-optimized content has a better chance of appearing at the top of search engine results, increasing your website's reputation.

• Qualified traffic By targeting keywords that are relevant to your audience, you'll attract visitors who are more likely to convert into customers or subscribers.

• Marketing savings A good SEO content strategy can reduce your dependence on paid advertising, as organic traffic is often more profitable in the long term.

• Credibility and authority Optimal, well-written and relevant content positions your brand or company as an authority in its field.

• Enhanced user experience An SEO copywriter knows how to structure content to make it readable and engaging, thus enhancing the user experience.

• Complete Optimization Beyond body copy, an SEO copywriter will take charge of optimizing metadata, image alt tags and other on-page elements essential to SEO. They will have a grounding in Technical SEO that will take SEO to the next level.

• Content for Algorithm Updates An SEO copywriter must keep abreast of these changes and adapt his methods accordingly.

• Long-term strategy SEO is a long-term investment. Unlike paid advertising, which stops when the budget runs out, well-optimized content continues to attract traffic over the long term.

• Competitive advantage : In a saturated market, quality SEO content can give you an edge over your competitors.

• Analysis and Improvement An SEO copywriter can also often provide analyses of content performance, enabling strategic adjustments to be made.

In short, hiring a copywriter specialized in SEO is a strategic investment that strengthens your web presence, improves your site's visibility, and contributes to a better overall performance of your business on the web.

The delivery of written content depends on a number of factors, including the complexity of the subject, the amount of content ordered, the research required, and the availability of the writer. As a general rule :

1. Blog posts or short content For texts of 500 to 1000 words, most copywriters can deliver within 2 to 5 working days.

2. Long or Technical Content : For longer content, such as e-books, case studies or feature articles, the lead time could be a week to several weeks.

3. Large order volumes If you order several articles or content at the same time, the overall lead time may be extended. However, some copywriters or agencies may have the capacity to work on several texts simultaneously.

4. Research and interviews If the subject requires in-depth research or interviews with experts, this may add extra time to the delivery time.

5. Revisions Most copywriters include one or more rounds of revisions in their process. So it's important to factor in review and feedback time.

6. Editor's availability : During periods of high demand, an editor may be less available, which could extend lead times.

It's always advisable to talk directly with the copywriter or agency to define precise deadlines before placing an order. By establishing clear communication from the outset, you can get a better estimate of how long it will take to receive your written content.

Communication with the copywriter is crucial to ensure that the content produced is in line with your SEO expectations and objectives. Here's how it usually goes, focusing on the content of an SEO brief:

1. Initial contact : This often involves an exchange by email, telephone or videoconference to discuss overall needs, objectives and the type of content required.

2. Transmission of the SEO Brief The SEO brief: This is the most crucial stage. The SEO brief provides the copywriter with all the information needed to write the content. It generally contains :

   • Content objective Is it to inform, sell, educate, etc.?
   • Target keywords What primary and secondary queries should be included?
   • Target audience Who is this content aimed at? What is the reader's profile?
   • Desired tone Formal, casual, professional, friendly, etc.
   • Structure and format Text length, use of subheadings, bulleted lists, etc.
   • Specific instructions Is there anything you should mention or absolutely avoid?
   • Competitor information : To give the writer an idea of what's already on the market.

3. Feedback and Reviews Once the content has been written, it is usually submitted for review. At this stage, you can request modifications, clarifications or adjustments.

4. Regular exchanges : Especially with long-term projects or large amounts of content, it's common to have regular check-ins to make sure everything's on track.

5. Communication channel : Some editors or agencies prefer specific tools for communication, such as Slack, Trello, or other project management platforms. It's a way of organizing and tracking editorial exchanges and versions.

6. Final Feedback Once the project has been completed, a final exchange can be organized to discuss the results, gather feedback for future projects, and discuss any further needs.

Clear and transparent communication is the key to a successful collaboration with a copywriter. The SEO brief is particularly essential as it serves as a guide for the copywriter, ensuring that the content produced is aligned with the SEO objectives and expectations of the client.

The field of SEO is constantly evolving, with new new algorithmic updates from Google and emerging trends. As a web copywriter specializing in SEO, it's imperative to stay informed and up-to-date. Here's how the copywriter generally keeps abreast of the latest developments in SEO:

1. Blog and Specialized Web Page Sites such as Moz, Search Engine Journal, SEMrush and Ahrefs regularly feature articles, studies and analyses of the latest SEO updates and trends.

2. Forums and Discussion Groups Platforms such as WebmasterWorld, Black Hat World, and certain LinkedIn or Facebook groups are places where professionals discuss the latest news and share their observations and experiences.

3. Conferences and Workshops : SEO events and conferences are ideal opportunities to learn directly from the experts, discover case studies and understand future developments in the field.

4. Continuing Education : Many copywriters are involved in continuing education, whether through online courses, webinars or face-to-face training sessions.

5. SEO tools By regularly using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush, copywriters can observe changes in real time and adjust their strategies accordingly.

6. Professional networks Participating in professional networks and associations enables you to exchange ideas with other experts, share tips and receive advice.

7. Official Google publications Google: Google, the leading search engine, often publishes information about its algorithmic updates. By following the official Google blog and other resources such as the Google SearchLiaison Twitter account, editors can be informed directly from the source.

8. Testing and experimentation Finally, many copywriters carry out their own tests and experiments to see how changes affect ranking and visibility. These practical tests can often provide insights that theoretical studies cannot.

In short, the web copywriter's job requires constant monitoring, combining various sources of information to ensure that the content he or she produces is always optimized according to the latest and best SEO practices.

There are a number of training options available to get started as an SEO web copywriter. You can opt for online courses, often available free of charge on various websites and YouTube channels. These open-access resources offer a good starting point. However, for a more structured framework, it's advisable to turn to paid professional training courses provided by organizations specialized in the field.

In addition, graduates with a degree in communications or journalism are well placed to embrace this career. Today's university curricula tend to integrate a strong digital component, effectively preparing students for the technical and editorial aspects of SEO. Similarly, business schools often offer programs tailored to the demands of the web copywriting profession, combining copywriting skills with a solid understanding of digital marketing.

SEO web copywriting offers a wide range of career prospects. As a freelancer, you can work from home or from anywhere, offering great flexibility. By adopting the status of autoentrepreneur, you have the freedom to organize your schedule according to your preferences, without being constrained by fixed hours.

On the other hand, there are opportunities for in-house collaboration, either directly with a company (at the advertiser's site) or within an SEO agency, working closely with webmasters or business managers.

As a web copywriter, you also have the opportunity to run a professional blog. This activity can not only build a loyal, regular audience, but also attract the attention of advertisers interested in partnerships, such as the writing of sponsored articles, in the event of your blog's notable success.

When it comes to the remuneration of an SEO web copywriter, a beginner can expect to earn an average salary of around 1,500 euros net per month. Remuneration can also be based on the volume of characters written, with rates approaching 60 euros for 1,500 characters. However, it's important to note that these rates may vary according to the professional status of the copywriter.

For a freelance SEO web copywriter, salary often depends on billing by the hour or by the number of words, and also varies according to the copywriter's experience and reputation. Professional bloggers who have established solid partnerships can earn up to 15,000 euros a month.

In a corporate context, although salary increases are less frequent, an SEO web copywriter can expect a gross annual salary of up to 40,000 euros.

Following successful experience as an SEO content writer, there are several career paths open to you. One of them is to progress to the position of Editorial Director, where you'll be in charge of managing a team dedicated to designing and maintaining a coherent and effective editorial line.

If you are particularly passionate about SEO, consider becoming a SEO consultant. In this role, you'll be responsible for improving website visibility by developing and implementing comprehensive, integrated SEO strategies. This involves in-depth web expertise, the ability to carry out detailed SEO audits, and the skill to identify and reinforce a website's strengths while addressing its weaknesses, in order to maximize its potential.