AGENCY SEO
Natural referencing in Switzerland

Expertise in SEO

SEO is a real profession: to obtain real results, call SEO experts online. SEO consultants of a good agency, know the best SEO optimization strategies. They master the hundreds of criteria taken into account by Google for ranking search results and above all, the consultants know how to prioritize and optimize them according to their SEO weight. This last point is essential for establishing the right SEO strategy for your website.

A 360° vision

A web agency often has other complementary areas of expertise:

• Other traffic acquisition levers (SEA, Social Ads, Display, etc.). This expertise allows a web agency to include synergies between acquisition levers in your SEO strategy;
• Site creation. A team that knows how to develop a site will know how to optimize yours from a technical SEO perspective;
• Web analytics. Reading web performance and analysing your traffic will be a key element in developing your SEO and measuring the results it generates.

SEO tools

SEO optimization of websites is becoming more and more complex as Google updates its algorithm. It is therefore essential to equip yourself with strategic marketing tools dedicated to SEO:

• SEO Cawlers ;
• Positioning and visibility monitoring ;
• Keyword search help ;
• Website optimization software ; 
• Web content optimization tool ;
• Automated audit ;
• Backlinks solution ;
• ...

These technologies help achieve SEO objectives. A good SEO agency will be equipped with them, and its SEO team will be trained in each of these optimization tools.

Reputation and growth are at stake, so the question arises as to how to select an SEO agencyBefore hiring an SEO agency for your business, make sure that it :

• With a solid expertise in SEO strategies ;
• Includes all approaches to SEO: technical, content and visibility strategy;
• Expertise in global traffic acquisition, website creation and web analytics;
• It's easy to show your customers the results you've achieved;
• Don't increase these prices so that you can no longer devote time to your project.
• There are SEO experts trained and specialized in your field;
• Its pricing model is transparent;

There are agencies that specialize in the technology or CMS you use, such as a Shopify SEO agency or a WordPress SEO agency... The agency must be competent in your site's technology, without necessarily being specialized. By taking all these aspects into account, you'll be sure to choose the right best SEO agency.

It's possible to call on an agency specializing in SEO or a web agency/acquisition agency. An agency specializing in SEO focuses on natural search engine optimization, while an agency specializing in web marketing can offer a range of services encompassing different traffic acquisition levers and sometimes even website optimization or creation.

Different topics and issues on the Internet

In order to strengthen your company, its visibility and its performance, it is necessary to implement various means of acquisition:

• Natural SEO ;
• Paid search. SEA: Google Ads and Bing Ads;
• Meta Ads: Facebook and Instagram;
• Other ads on social networks such as LinkedIn, Twitter, SnapChat or TikTok ;
• Native Ads: Outbrain,
• Display ;
• …

It's also essential to constantly improve your website:

• Optimizing design ;
• Optimizing user experience (UX);
• Display content related to the seasonal nature of your business;
• Enhancing your CMS ;
• ...

It can be very time-consuming to choose a service provider for each acquisition lever and one for each on-site optimization: this will require just as many agencies and consultants to choose, brief and monitor... This structure can quickly become extremely complex.

To solve this problem, it's best to call in a multilingual web agency. This online agency will be able to work on a variety of subjects for you, saving you a lot of time.

Synergy of traffic generation methods

Another benefit of opting for a global web agency is that it can optimize the synergy between the different ways of getting traffic.

Finding synergy between SEO and Google Ads is crucial for SEO. Perhaps your positions in SEO allow you to get rid of buying certain keywords in SEA. You can save considerably by adopting a global SEO strategy (SEO + SEA).

It's also important to consider synergies with Display levers: what message should Facebook Ads retargeting convey to users who have arrived on your site thanks to SEO? Which user categories can be tapped using various acquisition sources?

Manage marketing results as a whole, using centralized attribution.

The transformation trajectories of Internet users are increasingly varied and complex.
Take the following example: customers are exposed to an Instagram banner, then view site content after clicking on a Google Ads ad, finally converting after visiting an SEO source. In this situation, how do you take conversion into account? This is all about conversion attribution. An online agency can work with you on this.
If no action is taken, a single conversion may be recorded multiple times (as in our example: Instagram, Google Ads and SEO will all be able to pull up the conversion). The results obtained are therefore erroneous, and each supplier manages its lever without taking into account the other sources of movement.

The Paris-based webmarketing agency Daware answers all the questions mentioned above.
We offer advice on every means of acquisition, as well as on improving your website.

We offer a wide range of SEO services: keyword research, content enhancement and optimization, creation of netlinking strategies, technical optimization and full SEO auditing. We offer a variety of services to meet your business requirements.

Monthly SEO management is our most comprehensive offer. This monthly assistance covers all optimization actions for you: keyword research, content creation and quality, backlink acquisition, technical improvements... There are a multitude of elements that influence your SEO, providing you with a comprehensive digital experience and analysis.

Our SEO specialists will examine your website and provide you with a comprehensive report on the changes to be made and the strategy to be implemented.

It's well known that some companies don't have the time or resources to take care of their SEO, which is why Daware offers its expertise to manage the entire SEO process.

If you want to improve your SEO, get in touch with the best SEO agency, contact us!

An SEO agency is a company that focuses on improving websites for search engines. The main aim of an SEO agency is to support companies in improving their online visibility by ensuring that their website ranks at the top of search results when web users search for relevant terms.

To accomplish this mission, an SEO agency implements various methods and strategies, such as improving the site's content, creating quality backlinks, analyzing the competition and making technical improvements. The SEO agency seeks to improve the site's relevance to search engines by working on these various elements, enabling it to become more visible and generate qualified traffic.

It should be stressed that search engine optimization is not a permanent process. Search engines are constantly evolving, so it's essential to stay up to date and adapt to changes in order to maintain good rankings. SEO agencies play an essential role in this: they monitor trends and update algorithms to ensure that their clients' sites remain optimized and perform well.

In short, an SEO agency is a company that specializes in improving websites for search engines, with the aim of increasing the visibility and ranking of its customers' sites. This can be achieved using a variety of methods and strategies, taking into account changes in search engine algorithms.

The SEO Agency's mission is to help you generate qualified traffic to your website using natural search engine optimization (SEO). The agency specializes in natural referencing, and implements strategies adapted to each website and each problem, need and objective.

It's worth pointing out that an SEO agency isn't just responsible for devising strategies for websites. It can also play a role in content enhancement, social network marketing, website renovation, branding and other online advertising services. All these elements share digital synergies.

An SEO agency is not just responsible for generating a temporary increase in traffic or SERP rankings, but focuses more on long-term growth and success. This should lead to steady growth in qualified traffic, which in turn will lead to sales or leads from organic search engine results.

An SEO agency's mission is to develop a search engine optimization strategy to help companies improve their online visibility. This is achieved by focusing on various aspects of the website, such as keyword content, inbound links and technical optimization, with the aim of improving its relevance to search engines, making it more visible and generating qualified traffic.

To achieve this goal, an SEO agency starts by carrying out an in-depth analysis of your site and your competition, to understand your site's strengths and weaknesses, and to identify opportunities for improvement. The complete SEO audit is mentioned. This includes examining your content to ensure its quality and target audience, as well as reviewing your external links to ensure their quality and relevance.

Subsequently, a content strategy can be implemented by the SEO agency to improve your site's relevance to search engines. This includes creating high-quality content that meets your audience's expectations, as well as improving your existing content by using appropriate keywords. Backlinks strategy can also be implemented by the SEO agency to improve your site's visibility and credibility in the eyes of search engines by obtaining quality links from relevant sites.

What's more, an SEO agency's mission is to monitor and evaluate your site's results using analysis and tracking tools. This gives you the opportunity to learn about features and problems, enabling you to continue improving your SEO strategy and optimizing your site's results.

Finally, an SEO agency can help you stand out from your competitors by developing an SEO strategy that allows you to stand out from and surpass the competition. By choosing to collaborate with a competent SEO agency, you can ensure that your site is optimized to achieve the best results in search results, allowing you to stand out from your competitors and make yourself known to your core audience.

In a nutshell, an SEO agency's mission is to implement a search engine optimization strategy to help companies improve their online visibility. By working on various aspects of the website, such as content, external links and keywords, we can improve its relevance to search engines, making it more visible and generating qualified traffic.

SEO (Search Engine Optimization) is the method of increasing the visibility of a website or web page in the natural results (not the paid results) of a search engine, such as Google.
The main objective is to identify the most appropriate keywords for your business. After that, you need to improve your "SEO" to get the best positions in search results using the appropriate keywords. We're talking about "natural", "organic" or "free" effects.

On average, an SEO agency charges between €700 and €1,500 per day. The price depends on your requirements, the complexity and size of your website, and so on.

SEO agencies can offer services on a daily, monthly or package basis.

At Daware, we offer monthly packages that include everything from content improvement and technical SEO to backlink acquisition. All services are included in the fixed price.

The question "how much does an SEO agency cost?"It's a complex question to answer in a single, precise way. Due to various factors, the price of an SEO agency varies according to the size of your company, the objectives of your SEO strategy, the complexity of your site and your field of activity, as well as the level of service and expertise you're looking for.

SEO agencies generally offer various levels of service and pricing, ranging from basic packages to more comprehensive offerings with higher levels of support and assistance. Basic packages may offer basic services such as keyword analysis and content improvement, while more extensive packages may offer services such as external link building, competitor analysis and site performance monitoring.

As a general rule, it's advisable to dedicate between 5 % and 20 % of your marketing budget to improving driving performance. However, this proportion may differ according to your field of activity and the competition in your market. If you work in a highly competitive field, or have a complex site with many pages, you may need to allocate a larger proportion of your SEO budget in order to achieve the desired results.

How you integrate SEO into your marketing strategy will vary according to your objectives and target audience.

Here are a few examples of how to incorporate SEO into your marketing strategy:

Optimizing the content of your website plays an essential role in SEO. By creating quality content that meets your audience's expectations and using relevant keywords, you can improve your SEO and strengthen your overall marketing strategy.

The creation of bakclinks is based on the use of external links, which is an indicator of credibility for search engines. To improve your position in search results, it is possible to obtain quality links from relevant sites. In this way, an effective PR strategy can achieve both SEO and communication objectives.

Social networks can play a vital role in promoting your site and content, making it easier for you to gain visibility in search results. Make sure you set up professional profiles on the appropriate social platforms, and post quality content that can be shared and drive traffic to your site.