Flowrette: an exemplary case of digital superperformance

Flowrette, a DNVB specializing in artisanal floral creations created in 2019, wanted to improve its online visibility, increase organic traffic and conversions.

increase in sales

0 %

SEO Optimization and Growth for Flowrette

SEO, SEA, Google Shopping, creation of dedicated pages: everything has been reviewed and optimized to maximize the site's performance.

Initial situation

Challenges

Our strategy

Actions taken for Flowrette

Thanks to the various optimizations, campaign launches and dedicated content created for Flowrette, their sales grew by 103% over the period compared with the previous year.

SEO optimization

Internal linking Optimization of site structure and internal links to reinforce the authority of key pages and improve navigation.

Image optimization Reducing image weight, adding alt attributes and optimizing file names to improve loading speed and search engine optimization.

Keyword optimization Analysis of the most relevant keywords and their integration into content, meta tags and titles to improve search engine positioning.

Website analysis and optimization

UX/UI Design Improve navigation, the purchase tunnel and calls to action to facilitate the user experience.

Mobile version Optimization of the site for mobile devices, ensuring a fluid and fast browsing experience.

A/B Testing Comparative testing of different variants to determine the most effective elements in terms of conversion.

Creating a content strategy

Blog Creation of regular blog posts to share tips on how to care for dried flowers, decoration ideas, and showcase Flowrette products.

Social networking Facebook, Instagram and Pinterest accounts to share inspiring images, promotions and interact with the community.

Email marketing Send personalized newsletters to inform customers about new products, promotions and special events.

Online advertising campaigns

Google Ads : Creation of Search and Shopping campaigns to target users looking for flowers and floral arrangements.

Facebook and Instagram Ads Setting up targeted advertising campaigns to reach an audience interested in flowers and interior decoration.

Remarketing Retargeting campaigns to convert visitors who have left the site without buying.

Display advertising Use of advertising banners to promote Flowrette's special offers and new products.

Daware brings (real) results

By implementing a comprehensive strategy including website optimization, online advertising campaigns, content marketing and advanced SEO techniques, we were able to significantly improve Flowrette's online presence and business performance.

Detailed results by lever :

Website optimization Improvements in UX/UI design, mobile optimization and A/B testing have resulted in increased user engagement, higher conversion rates and improved customer experience.

Online advertising campaigns : Campaigns on Google Ads, Facebook, Instagram and other platforms have increased Flowrette's visibility, attracted new customers and generated a positive return on investment.

Content strategy and social networks Creating compelling content for the blog and social networks has boosted brand awareness and created a strong bond with the community, increasing customer loyalty.

Advanced SEO optimization Advanced SEO techniques have improved Flowrette's positioning in search engine results, increasing organic traffic and attracting a wider, more qualified audience.

In short, our 360° approach enabled Flowrette to achieve significant results in terms of online awareness, sales growth (+103% year-on-year) and customer satisfaction. The synergies between the various actions have created a cumulative effect, reinforcing the impact of each individual initiative and contributing to the overall success of our intervention for Flowrette.