SMA
Structuring a LinkedIn Ads campaign to generate qualified B2B leads in cybersecurity and IT
In a context where trust, expertise and relevance are the keys to B2B conversion, LinkedIn is positioning itself
Blog SEO, SEA, Social Ads
Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.
Contact Us if you'd like full support in any of these areas!
SMA
8 Key Statistics to Optimize Your Social Networking Strategy
Today, social networks are one of the pillars of digital marketing. However, publishing content without analyzing its impact amounts to
SEO
Google Core update & Spam update : nouvelles mises à jour 2026
In March 2024, Google launched two significant updates for its algorithm: the Core Update and the
SMA
Methods for creating and leveraging similar audiences to extend reach while maintaining relevance
LinkedIn Ads similar audiences ("lookalike audiences") are a powerful lever for B2B companies seeking to increase their reach while
SMA
Impact of LinkedIn algorithm updates on advertising performance: Analysis of recent changes and their influence on ad visibility
The advertising ecosystem on LinkedIn is constantly evolving, shaped by regular updates to the platform's algorithm. For
AI
Search Generative Experience (SGE): how Google's AI is redefining SEO and SEA
With the arrival of generative artificial intelligence in Google - and Search Generative Experience (SGE) in particular - the way in which we
AI
DeepSeek vs. ChatGPT: The Duel of the AI Titans
A battle of algorithms, language models and financial strategies: DeepSeek vs ChatGPT. 🏁 Introduction: The Ring of
SEO
Structured data in SEO: boost your natural referencing
Search engine optimization (SEO) is constantly evolving, especially with Google's Search Generative Experience (SGE), which redefines
AI
Les tendances d’acquisition digitale à ne pas manquer en 2026
Digital marketing continues to evolve at a dizzying pace, driven by technological advances, changing consumer expectations and the need to adapt to new technologies.
