SEA
Performance Max locations: Identify and exclude them to maximize your results
Google Ads' Performance Max (PMax) campaigns are a powerful lever for expert SEA advertisers, enabling them to
Blog SEO, SEA, Social Ads
Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.
Contact Us if you'd like full support in any of these areas!
SEO
The complete guide to technical SEO
In the ever-changing digital marketing landscape, mastering the subtleties of technical SEO has become indispensable for
AI
Digital acquisition trends not to be missed in 2025
Digital marketing continues to evolve at a dizzying pace, driven by technological advances, changing consumer expectations and the need to adapt to new technologies.
SEA
Black Friday: Why and How to Optimize Your Advertising Campaigns for Maximum Impact
Black Friday, one of the most eagerly awaited shopping events, attracts millions of shoppers every year in search of
SEO
SEO: How to optimize your search engine optimization on ChatGPT Search (SearchGPT)?
With the emergence of ChatGPT Search (or SearchGPT), the search engine developed by OpenAI, search engine optimization (SEO) practices have changed.
SEO
Google Quick View: a revolutionary new feature for users, problematic for content creators
Google is constantly innovating to make finding information faster and more convenient for its users. Its latest experiment, called
SEO
Inbound Marketing: the ultimate guide to attracting and converting customers
Inbound marketing has become a must-have approach for companies wishing to attract potential customers organically, without resorting to
SEO
How to optimize your site for SEO: the complete guide
In an increasingly competitive online environment, search engine optimization (SEO) is essential for
SEO
Here's the secret method for unmasking an inefficient SEO agency
Google webmaster John Mueller shares his tips for evaluating the effectiveness of an SEO agency. Here are the key points:
