Performance Max locations: Identify and exclude them to maximize your results
November 19, 2024
Google Ads' Performance Max (PMax) campaigns are a powerful lever for expert SEA advertisers, enabling them to
Author: Marie Naud
Traffic Manager at Daware, I master 360° acquisition strategies in SEO, SEA, and SMA to maximize companies' online visibility. My goal is to help clients achieve their growth objectives.
Black Friday: Why and How to Optimize Your Advertising Campaigns for Maximum Impact
November 12, 2024
Black Friday, one of the most eagerly awaited shopping events, attracts millions of shoppers every year in search of
Google Shopping: A Complete Guide to Optimizing Your Visibility
July 23, 2024
Optimizing your presence on Google Shopping is essential for any company wishing to increase its online visibility and sales.
Google Ads queries update: Optimization and new features
July 16, 2024
Google continues to innovate to meet the needs of users and advertisers. Google's latest update on
Google Ads audit: 10 essential steps to optimize your campaigns
July 12, 2024
Carrying out a Google Ads (formerly Google Adwords) audit is crucial for assessing the effectiveness of your Google advertising campaigns. Launch
